By Josephine Githui
Majority of consumers in the Kenyan market always assume that frozen fish always means that the fish is not “fresh “or “best” or that fresh means superior quality. However that is not always the case. When it comes to fish, “frozen” doesn’t always mean less quality. It is a fact that frozen fish can often deliver superior quality and consistent nutrition compared to its fresh counterpart.
When it comes to selecting the freshest, healthiest fish, its not about frozen vs fresh. It comes down to factors such as;
- Quality
- Freezing Time
Frozen Means Fresh From the source
Quality Tilapia -Quality fish is determined by when, where and how the fish is caught, how it was looked after between catching, processing, transport and delivered to you. With our tilapia we control the entire process. Our fish is harvested at peak freshness and flash frozen.
Freezing Tilapia -Freezing does not reduce the nutritional content of fresh caught fish. It simply stops the process. The flavor and nutrients are preserved. Freezing is a natural preservative meaning that the vitamins, minerals and protein are maintained ensuring that you enjoy all those healthy-hearty Omega 3s.
Benefits of Global Tilapia Farm To Fork Process;
Superior Quality -Unlike “fresh fish “which may have travelled long distances, spent days on display ,our tilapia goes directly from farm to frozen ,guaranteeing consistent quality.
Food Safety – Fresh fish is more susceptible to contamination during handling. Our freezing process helps minimize the risk of harmful bacteria growth.
Convenience and Consistency -Frozen fish is easier to transport and store ensuring high quality tilapia is available all year round.
Choosing frozen fish, particularly from a company like ours with a transparent and carefully managed farm to fork process, means you are making a choice for consistently fresh, safe and delicious tilapia.
Freshness is not about how long a fish sits at your supermarket counter/shelf. Freshness is determined by how quickly the fish is processed after being caught. Tilapia frozen soon after harvesting locks in that just -caught flavor and texture making every bite taste like a trip to Lake Victoria which majority of consumers don’t have the luxury of buying fresh fish on site.
Choose Frozen, Choose The Best
If you want the freshest tilapia with the most nutritional value, delicious flavor ,frozen offers advantages you wont find with the traditional “fresh” fish and when you source tilapia from a farm to fork company, you are guaranteed the highest quality standards throughout the process.
Explore our frozen options today! http://shop.globaltilapia.com
Next time you reach for fresh fish ,consider the frozen food section instead at our partner stores in Naivas Supermarkets Countrywide. Our Tilapia delivers the guaranteed quality, reliable nutrition. Experience the farm to fork difference.