By Josephine Githui
Tilapia fish a culinary heritage across Kenyan kitchens is poised for exciting times ahead ,thanks to President Ruto’s recent remarks on revitalizing the fishing industry. During his tour at Kabonyo Fisheries-Homabay, The President stated: “My administration will prioritize the development of the blue economy, with a focus on promoting sustainable fishing practices and value addition” He also vowed to boost fishing industry and end reliance on imports.
This renewed commitment to prioritizing sustainable fishing practices resonates deeply with us at Global Tilapia as this will present an opportunity for Kenyan tilapia farmers and businesses to claim their rightful place in the national fish market. A market that has faced stiff competition from imported fish with concerns about quality and sustainability.
President Ruto’s emphasis on promoting responsible fishing practices and value addition aligns perfectly with our values and mission at Global Tilapia.
We have always prided ourselves in raising healthy,high -quality tilapia using responsible aquaculture practices.
President Ruto also stated “We have set aside Kshs 900,000,000 million to build more fish landing sites on Lake Victoria that will have cold storage and processing facilities to do value addition.” He also stated ; “Fishing has a huge potential that must be exploited.When we add value, we will earn more and generate more jobs for the youth.
This renewed focus on the fishing industry by President Ruto is a validation on the path we have been on. At Global Tilapia, we are committed to playing our part. We have created over 150 jobs across the entire value chain. We have gone a step further by investing in cold chain storage and transportation which reduces post harvest losses and waste, ensuring our tilapia gets to the market while still fresh. We pride ourselves by transforming tilapia by adding value through our state of the art filleting and processing facilities. Through innovation and technology ,we are able to produce and distribute fresh and frozen fillets to packaging the first ever Frozen Ready -To- Eat Tilapia in the country.
So ,as we look towards a brighter future for local Kenyan tilapia fish ,let us all buy Kenya build Kenya.Let us celebrate President Ruto’s vision and embrace the opportunity to showcase the excellence of Kenyan aquaculture to the world. Together ,we can ensure that the aroma of local Kenyan tilapia continues to fill Kenyan kitchens for generations to come.
Visit our website shop.globaltilapia.com to find fresh, quality Kenyan tilapia and support locally owned tilapia business and spread the word about the benefits of choosing Kenyan tilapia.